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Kids' Choice Awards Gift Suite Looks Like a Giant Birthday Cake [LOS ANGELES] (BizBash)
At Nickelodeon's Kids' Choice Awards on Sunday, Michelle Obama presented an
award to Taylor Swift, and even the first lady wasn't spared a bit of splatter
from the green slime long known as the show's signature stunt. Leading up to
the awards, GBK hosted a a slime-free gift lounge along with _BOP_ and _Tiger
Beat_ magazines at the SLS Hotel at Beverly Hills. There, a 14-foot press wall
was made entirely of cake, fondant with buttercream accents, and sugar
flowers. The theme for this year's lounge was a birthday bash supporting the
American Cancer Society (whose current tagline is "More birthdays"), and had
activities like an animated flipbook station from Action Flipbooks, a candy
buffet, presents, and an opportunity to sign a birthday card or tape a message
for patients at a local hospital. Bread Basket Cake Company prepared boxed
cupcake invitations for guests, and teamed up with GBK to design the press
wall.
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