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Hewlett-Packard Introduces New Printers With Colorfully Designed Event [NEW YORK] (BizBash)
As a way to introduce its four new printers to the press, small-business
owners, and other key customers, Hewlett-Packard turned a raw west Chelsea
space into a makeshift lab and color-coded showcase based around the CMYK
color model. The design scheme for the event, which took over the Glasshouses
at the Chelsea Arts Tower on March 28, wasn't just a decorative tool, but also
a way for the company to emphasize the thermal process and app- and cloud-
enabled technology of its inkjet products.
Dubbed "This Is an Experiment in Color," the gathering, produced and designed
by ExtraExtra, invited some 300 attendees to test the printers in a series of
interactive experiments. Physically, the space was divided into four
monochromatic vignettes, each representing a particular CMYK hue, and included
a photo booth with a wireless printer, an educational area with a self-
proclaimed "inkologist," a section where attendees could create storyboards by
hand or digitally, and a small screening room. The latter was for a video the
producers commissioned to act as an extension of the event, interviewing
entrepreneurs about the impact and influence of color in their businesses.
These "colorful" personalities, such as Sophomore designer ...
Jeti 1224 UV FTR - uv flatbed inkjet printer wíth white ink ánd roll-to-roll option.
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